The Girls Forward capsule is connecting women around the world to achieve their goals.
By Madeline Brik.
Chloé, the French fashion house known for its free-spirited femininity, is sending a message beyond aesthetics. In order to empower women and girls around the world to reach their full potential, the brand has extended its partnership with UNICEF through 2023.
Through the Girls Forward initiative, Chloé aims to address various gender inequities. Today, one in three girls who are meant to attend secondary school are not enrolled. Additionally, women globally earn 77 percent on average of what men earn. “The Girls Forward initiative, which encompasses digital and technology skills as well as entrepreneurial advancement, will be implemented in countries such as Bolivia, Jordan, Morocco, Senegal, and Tajikistan,” explains Chloé in a press release.
To promote awareness and raise money for women in need of education and employment, Chloé has released a collection from which 100 percent of the proceeds will go towards the empowerment initiative. The conscious consumer can shop the ethically produced T-shirt, scarf, pin, and jewelry collection to support the initiative. “Each of the pieces introduces new artwork created by Natacha Ramsay-Levi, that features a sisterhood gesture of holding hands, symbolizing girls helping other girls to advance,” says Chloé.
Broadening the scope, their latest capsule was created by four fair trade suppliers, certified by the World Fair Trade Organization. SeeMe, the organization behind the collection’s handmade and recycled jewelry, is dedicated to helping women survivors of violence through employment opportunities. For the collection’s ready-to-wear items, the organization Creative Handicrafts, based in Mumbai, India, reinvests profits to benefit women producers. Behind the leather goods is Cooperativa Alice based in Milan. This non-profit supports sustainable development through craftsmanship and ethical work practices. Finally, for the collection’s fashion accessories, the Indo-German social entrepreneurship project, Cocccon, creates organically-produced cruelty-free silk with the secondary purpose to improve biodiversity in the Jharkhand region.
Chloé is not the only luxury fashion house raising money for important initiatives with the nonprofit. Many leading corporations have connected their platform of resources to bridge financial gaps to help UNICEF with their global goals, such as eliminating poverty and hunger. Alongside Chloé, the luxury fashion houses Gucci and Louis Vuitton work towards scaling resources for people in need.
Chloé’s support of UNICEF’s Skills For Girls Initiative connecting women globally on the mission to reduce the glass ceiling effect. The luxury brand’s efforts to provide advantageous resources can bring about new opportunities for women to succeed in the workforce.
Image credit: Chloe