My Mission Is… is a podcast series cohosted by Mission’s founder Karina Givargisoff, and singer-songwriter of the U.K. band Texas, Sharleen Spiteri.
Tina Lutz Morris arguably has one of the most impressive CVs in fashion today, having collaborated with nearly every big name in the industry: Issey Miyake shortly after graduating from Paris’ ESMOD then Calvin Klein and Barneys, among others. Deciding to take matters into her own hands, Lutz founded women’s ready-to-wear brand Lutz & Patmos, for which she served as creative and branding director for 10 years. During that time, she not only saw through high-profile celebrity collaboration with the brand but also oversaw a number of philanthropic and socially-conscious initiatives using the brand’s platform. In 2017, Lutz launched LUTZ MORRIS, a collection of conscious luxury handbags dedicated to artisanship, responsible production, and altruism, and has since been awarded Fashion Group International’s Sustainability Award presented by Maison de Mode for the brand’s support of local artisans and family businesses, sourcing every component as closely as possible to its factories to lower carbon footprint – including German-tanned calf leather that is gold rated and ECO2L certified, utilizing the world’s first auditing method calculating the energy efficiency and CO2 emission of a tannery. In addition, $10 from every bag sold is donated to Every Mother Counts, a non-profit organization dedicated to making pregnancy and childbirth safe for every mother, everywhere. Lutz’ creative approach to design, one that is as sensitive to sustainability and creativity as it is to maintaining a distinctive aesthetic, has helped redefine the role of a modern fashion designer.
In this episode, Tina tells Mission about her first steps into the heart of the fashion industry, what led her to found her own companies, and how she makes the fashion industry work for her.