Megan Thee Stallion teams up with Revlon for an exclusive makeup line on the resale platform.

By Genevieve Kyle.

Last week, StockX announced that makeup brand Revlon would join its online marketplace thanks to a partnership with brand ambassador Megan Thee Stallion. Titled the Revlon x Megan Thee Stallion Hot Girl Sunset Collection and with just 450 units available, the limited-edition line debuted last Wednesday as the first makeup collection launched on StockX.

StockX, the Detroit-based digital marketplace, has thrown a curveball at the world of beauty. Launched by Dan Gilbert, Josh Luber, Greg Schwartz, and Chris Kaufmam in 2016 as a reselling platform, StockX has held a tight grip on sneakers and all things “hype.” Since its creation, the company has connected high demand products with buyers from around the world.

Revlon’s decision to use StockX not only leverages the platform, it helps to boost the DropX model, an extension of StockX that can increase a product’s shipping speed. With Revlon’s access to DropX, the brand has now unlocked a new audience that has previously been unassociated with the drugstore makeup line. The launch through StockX offers a prospective look to the future of makeup. While beauty companies such as Pat McGrath have launched makeup collaborations with noted fashion houses such as Supreme, alongside the A$AP Rocky and Fenty skincare collaboration, StockX is giving makeup a firm place in the hype market.

Revlon’s transition into the hype arena has put makeup onto a playing field with established streetwear brands such as Off-White and Supreme. The move has the capability to reimagine the purchase process of makeup, showing how expansive the product truly is. As other brands follow in Revlon’s footsteps, StockX might become a new hub for exclusive beauty products.

Image credit: Revlon